Most content agencies refuse to publish pricing. The stated reason is usually "every engagement is custom" — which, in practice, is code for "we price based on what we think you'll pay." AXION publishes its pricing openly. Here's what an executive content engagement costs in 2026, what's inside each tier, and how to choose.
The three tiers
Every AXION engagement runs on one of three defined tiers. No hidden fees, no scope creep, no surprise invoices. The tier you choose determines asset volume, strategic depth, and who on our team runs your account.
Foundation — $4,500/month For solo executives and small firms building presence from a standing start. Includes one 60-minute recording session per month, 30+ distributed assets, full-platform distribution (LinkedIn, YouTube, podcast networks, your own domain), AI search optimization on every asset, and monthly performance reporting. This is the entry-level engagement. It is not a stripped-down version of the higher tiers — it includes everything required for a real, compounding content engine.
Growth — $7,500/month (most chosen) For firms ready to scale authority across a defined market. Includes everything in Foundation, plus 50+ distributed assets per month, a monthly founder-level strategy call, paid amplification credit for top-performing assets, and priority scheduling on production turnarounds. This is where most AXION clients land. It's the tier that produces visible inbound pipeline within the first 90 days for most qualified engagements.
Authority — $12,000/month For category-defining leaders going national. Includes everything in Growth, plus 80+ distributed assets per month, integrated PR outreach, documentary-style long-form production (one per quarter), multi-executive support, and first-priority access to the AXION production team. This tier is capped at a handful of engagements at a time. Clients at this level are typically in the final push to an exit, a national brand launch, or category leadership within a billion-dollar market.
A fourth option — Custom — exists for engagements requiring multi-executive teams, multi-language distribution, or white-labeled delivery for consulting firms deploying this model for their own clients. Pricing is discussed on the strategy call.
What "content engine" actually means
A common misconception: the $4,500 figure sounds like a lot for "a few social posts." The misconception comes from conflating a content engine with traditional content production.
A content engine is not filming. The executive records themselves, on their own camera, in their own office, for sixty minutes a month. That is the full time commitment.
A content engine is the multiplication and distribution layer that sits on top. One hour of raw executive footage becomes: long-form video episodes, dozens of short-form clips, LinkedIn text posts with pulled quotes, SEO-optimized articles published to the firm's domain, audiograms for podcast-like distribution, thumbnail-and-title optimization for YouTube, transcripts for AI indexing, and schema-marked Q&A pages for ChatGPT citation capture. Every asset is deployed across every appropriate platform, measured, and refined.
Thirty or more assets a month — engineered to compound across search engines, LinkedIn, YouTube, and AI answer engines simultaneously — is a full content team's worth of output. At $4,500/month, the cost per distributed asset runs about $150. Most agencies charging $3,000/month produce 4–6 assets at best. The math of per-asset economics is the point of the engine model.
Why pricing varies this much across the industry
The executive content space is confusing because the price range is enormous. Three representative tiers exist in the market:
Low end — $800 to $2,000/month. Typically labeled "social media management" or "LinkedIn ghostwriting." Usually produces one post per day of generic content written without the executive's voice. The executive never sits down to record anything. The output is indistinguishable from every other firm using the same agency. This tier exists, and it works for the right buyer — but it produces recognition, not authority.
Middle — $3,000 to $6,000/month. Usually template-driven content without real executive voice capture. Some video production included, but distributed on a single platform. Minimal AI search optimization. The output is better than the low end but rarely builds the kind of authority that moves enterprise buying decisions. Benchmarks across B2B LinkedIn marketing agencies in 2026 cluster around this tier.
High end — $15,000 to $45,000/month. Full brand agencies with 60-day production turnarounds. High production value, premium aesthetics, strategic positioning work. The quality is excellent. The volume is low — often 3–6 pieces of content a month. The math doesn't compound at the speed executive authority requires in the current search landscape.
AXION sits deliberately in the middle, between high-volume generic content and low-volume premium agencies. The model is designed around the observation that compounding authority requires both real executive voice capture and high-volume multiplication — and neither of the traditional tiers combines them.
"Whatever skills you have, AI can amplify them. Not using it means somebody else is amplifying theirs — and that could be the difference between getting ahead or not." — Mark Cuban, SXSW 2025
What you should actually spend
Here's the honest breakdown of which tier fits which buyer.
Choose Foundation if you're a solo executive or small firm building authority for the first time, your client lifetime value is above $25,000, and you have sixty minutes a month to record. Foundation is designed to pay for itself from a single conversion in most professional-services categories.
Choose Growth if you're an established firm with existing market presence that needs to convert into inbound pipeline, your target client lifetime value is above $75,000, and you want strategic input on positioning as the engagement runs. Growth is the volume tier where compounding effects reliably produce measurable inbound within 90 days.
Choose Authority if you're a category-defining firm preparing for a major market event (acquisition, IPO, national expansion, competitive category launch), your target client lifetime value exceeds $250,000, and you need integrated PR beyond organic content. Authority is designed for firms where the content engine is one piece of a larger strategic push, not the entire marketing stack.
The decision framework reduces to this: if a single converted client at your price point pays for 12 months of the tier you're considering, it's a rational investment in every revenue model we've seen. If it doesn't, the tier is too high for your economics. Drop one.
What's not included at any tier
Transparency runs both directions. Here's what AXION engagements do not include:
- In-house studio buildout. You record on your existing setup. If you need a studio installed, that's a separate engagement with external vendors; we'll advise.
- Custom software or app development. AXION builds custom software for law firms specifically. For executive content clients, software development is not part of the tier.
- Ad media spend. Growth and Authority tiers include paid amplification credits for top-performing organic content. Those credits are amplification, not a full paid-media strategy. If you need dedicated paid-ad campaign management, that's a separate service or a separate vendor.
- Non-video production. We don't design brochures, build websites, or produce print collateral. The engine is content-centric.
These exclusions exist to keep the engagement focused. Firms that try to do everything end up doing nothing well. AXION does one thing — compounding executive content engines — and that's the only thing.
The strategy call
Pricing transparency eliminates the first five minutes of a discovery call, which means the strategy call itself can be useful instead of performative. On a typical 15-minute call, we cover: your current positioning, your target client economics, your competitive landscape, and whether the tier you're considering actually fits your situation. We say no to roughly half the firms that call — not as a sales tactic, but because the model doesn't fit every business, and engagements that start misaligned end badly.
If you've read this post and know which tier fits, the call becomes a scoping conversation. If you're unsure, the call becomes a diagnostic. Either way, it's productive.
Not sure which tier fits? That's the strategy call. Book a 15-minute strategy call →