3 steps to win AI search as a Research Triangle law firm.
Founders and general counsel now ask ChatGPT, Gemini and Google AI which firms to consider before they call anyone. Your reputation doesn't decide that list. What AI can find, verify and trust about you today does. Here's the three-step playbook we run.
- Step 1: Audit what AI says about you today
- Step 2: Build the proof that makes you the answer
- Step 3: Track it, report it, keep compounding
AXION.productions is a Minneapolis studio that produces interviews with founders, scientists and executives, including Tim Draper, Ben Lamm and Nobel laureate John Martinis.
Why this works
What the people who run search say, and what the data shows
“What was search becomes an agent.”
Sundar Pichai, CEO of Google, in conversation on Cheeky Pint · Source: Search Engine Journal
Pichai said AI Mode queries run about three times longer than classic searches.
Source: TechRepublic- AuditWe ask ChatGPT, Perplexity and Google AI the questions your buyers ask, and log who gets named.
- FixWe fix the pages, facts and outside sources that AI engines rely on.
- TrackYou get a monthly look at where you are named and what moved.
Google's CEO on where search is going.
Sundar Pichai on AI agents across Google Search, Gemini and Chrome. Where search is heading is where your buyers will be asking.
Sundar Pichai on Google I/O 2026 and the “agentic transformation” · NDTV Profit, May 2026 · third-party video. AXION is not affiliated with or endorsed by the speaker.
Why the Research Triangle is different.
The Research Triangle combines universities, biotech, pharma and technology companies, and many of them need specialist counsel.
- Founders and in-house teams at research-driven companies often look for counsel with specific experience, such as patents, licensing or venture financing.
- They increasingly ask an AI assistant to suggest firms, and AI names firms it can verify from several independent places.
- Attorney advertising is regulated, so the work has to stay within the rules of the state bar and never promise outcomes.
- Many excellent firms are well known by referral and thin online. That gap is what this work closes.
Questions buyers might ask AI
- Which Raleigh-Durham law firms handle patent licensing for university spinouts?
- Best corporate law firms for biotech startups in North Carolina
- Who should I hire for [matter type] in the Research Triangle?
See also: AI search for Utah SaaS and security firms or AI search for Atlanta fintech and cybersecurity, or all markets we serve.
3 steps to win AI search.
AI assistants name the few companies they can confirm from several places. Here is exactly what we do to get you confirmed. Your part is a short recording and a few approvals.
Audit: we find out exactly what AI says about you
- Write the questions your buyers actually ask about your services, credentials and location
- Run them in ChatGPT, Gemini, Perplexity and Google AI, more than once each
- Log who gets named, which competitors show up, and which sources get cited
- Pinpoint why you're missing: blocked crawlers, thin pages, no outside mentions
You get: a baseline of how often you're named, and a prioritized fix list.
Build: we make you the company AI can verify
- Fix your site's foundation: crawler access, structured data, consistent company details
- Write and publish pages that answer each buyer question directly
- Get you mentioned on the directories, trade publications and review sources AI reads
- Film your experts and leaders, then turn the recordings into clips, transcripts and expert pages
You get: a company AI can read, verify and cite, backed by original expert content.
Track: we measure it and keep improving it
- Re-run the same buyer questions on a regular schedule
- Report how often you're named and which sources are citing you
- Fix what slipped and double down on what's working
You get: a clear report on whether you're gaining ground.
We run the buyer questions for your category and email what AI says. Free, no sales call required.
Straight answers.
Why would a Raleigh-Durham law firm care about AI search?
Buyers and procurement teams increasingly ask ChatGPT, Perplexity and Google AI to suggest and compare suppliers before contacting anyone. The AI names a handful of companies it can verify across several sources. If your company isn't one of them, a buyer may never find you.
What does the free AI visibility check include?
We run the questions your buyers would ask about your category and region in ChatGPT, Perplexity and Google AI, each more than once because answers vary. We email you who was named, which sources were cited, and where your company did or didn't appear.
Are you based in North Carolina?
No. We are a Minneapolis studio. AI search work is done remotely, and on-site filming can be arranged where it makes sense. We would rather say that plainly than pretend to be local.
Can you guarantee we'll be recommended by AI?
No one can. AI engines decide for themselves, and mentions depend on sources outside anyone's control. We can show you where you stand today, fix what is fixable, build the content and independent mentions that make you easier to cite, and report your visibility as we go.
How long does it take?
Timing varies. Some technical fixes are picked up quickly, while mentions in AI answers build gradually. We'll tell you what looks realistic for your category and competition, and we won't invent a date.
Why video for a law firm?
Attorneys explaining how they think about a problem is original, first-hand material that is hard to copy and builds trust before a first call. We follow the rules that apply to attorney advertising, and you approve everything before it is published. AXION is not a law firm and does not give legal advice.
Want to try it yourself first? Read the free self-audit guide.
Find out what AI says about your company today.
A free check, emailed to you, in the order received. No contract and no sales call required.
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